So this weeks topic is all about campaigns and how to monitor them specifically. The world is changing everyday and its hard to keep track of what is in and what is out. A good way of getting peoples attentions would be to focus on something that is relevant today. One way to get your cause out there would be to campaign. Once you have something in mind the test is all about results and how your audience is going to react. I am going to go into briefly about a few ways your able to monitor your results.
One important way of monitoring a campaign is to set time frames. You really get to see the progress and the activity of your campaign this way. Say for instance you are checking on the status on something everyday and you don't see a huge difference. However if you were to check in once a week then you see the activity and progress in a larger way. You are able to change the time frame by going into adwords and clicking on the date range menu. There are many time frames you can set as well as your own preference by selecting custom but the reason why there is so many is because you are trying to look at trends and patterns. Looking at previous months results is a good way of tracking patterns.
Another important way of monitoring a campaign is checking the clicks and the click through rate otherwise known as CTR. The CTR is an indicator of how well your ads/keywords are performing. It is the number of clicks that your ad receives divided by the number of times your ad is shown. So if you were to get 5 clicks and 100 impressions then your CTR would be 5%. A high click through rate is a good indication that the performance of your ad is helpful.
No comments:
Post a Comment