What makes a good keyword? Keywords are important in the Search Engine world. However you really need to know who your audience is. Also you need to know what your trying to get across to your readers. If you have a product but you don't know what to chose as a keyword then that's a problem. When your product is something targeting a younger audience then you need to use keywords that your audience would use. If your targeting younger adults then you need to talk like a younger adult.
In order to have effective keywords they need to be relevant and have traffic. You need to think what is trending at that time too. You want to catch your audiences eye and why not use something that is relevant in today's time. Google keywords planner has tools to use in order to choose more effective keywords for an ad campaign.
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