So you may have wanted to create an ad and were unsure how to even start. You can create ads on Google however there are a few things to consider before jumping in. The first thing to consider is the name for the ad group. Feel free to click on the learn more link to get more of a clarification. Now we are going to rewind back to the planning stage and from there you will enter the following information:
1. Final URL
2. Headline 1
3. Headline 2
4. Description
After this step you are going to change keywords so pretty much you need to think carefully about your buyer because your buyer is the most important person. Your keywords need to be direct because you want your buyer to put the connection between your product and your keywords.
However, if you are stumped you are also able to access the adwords "suggesting keywords" which is always a great idea because it may open your mind to different possibilities. When you are entering the final URL Google will scan for suggestions then click on Estimate Search Traffic. When it displays the information it says Avg CPC (Average Cost Per Click). If your Ad is appealing to a large amount of people then more people will search keywords than have a connection to your product because the keywords you choose for your product will count on your ad displaying (due to high traffic). When you are done then save your content and you have created your ad.
You can always create a sample for yourself so you can get some practice in so creating ads becomes more natural. I hope this help so start creating :)
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