So I wanted to switch our attentions to an important tool we use everyday which is email. Email is still a part of our daily lives. Some of us use it on our laptops or tablets however majority of email users always take it to go and have it on their mobile phones. A lot of people think getting emails from marketers is spam and that could hurt their reputation especially if a customer were to unsubscribe because once they unsubscribe you lose them forever. However there are a few things you are able to do in order to engage your customers or potential leads.
Some people wonder whether email is still effective? The answer is yes. There are 4.3 million email accounts today and majority of people are using email everyday. Email is personal which people like. Sharing an email with another person without posting it everywhere is also something they like because its private. Email is a channel that you own and you always have a one person relationship between the person you send it to. Email is growing and according to the Direct Marketing Association, " 76% of marketers say that they use email more than they have used in the last 3 years. The best part of email is versatility. Primarily you are trying to target customers and nurturing your audience. To send the right email to the right person you need to know your audience and have the right content.
An important thing to remember is having the right content plus the right audience plus right timing will equal success. With this, knowing your buyer personas will help you outline your audience and you will know who is on the other side reading your content. In the image below is an example of a successful email. Since majority of customers are mobile users then make it easy for them to read and choose the right template and choose the appropriate text. Another tip is remembering bigger is better so avoid using small text so your buyers are able to read and understand your content.
Finally, in order to achieve email perfection you need to define a clear goal for your emails. Why are you sending this email? You need to consider these questions because this engages your customers. Educating your customers essentially what you are trying to do in a personal way. Just having the name of your customer shows them that email is just for them and how many people like getting emails that say hi valid customer? Not me.. to me that just sounds like a spam and having personalizing helps in the long run. So guys, to wrap this up email is still effective and isn't going anywhere so know your customer and your content.
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