So last time I talked about what Search Engine News teaches you and what it entitles like bots crawling the web and a little bit of a overview on the topic. However, I am going to break it down a little with the types of search results. According to SEO Fundamentals on the SEN site, it states " Today these search engines make use of many sources of information to web pages to generate a search results. Majority of times we refer to this as a universal search." If you want to rank highly in these results you need to really break it down and dissect what they are showing and figuring out where those results really came from. These are other ways to be on the top of the search results. As for personalized results it might be different according to location. What you and your friend see might be different if you are from Illinois and your friend is from New York. Universal search means any given search query can generate results from many sources. Depending on the search engine it could be images, videos, Twitter, and many more. Sometimes Google will answer the questions itself. For example if you were to put in your search results Superbowl times it will base it off according to your location it will give you the time of when it will play as an instant result. It didn't come from a website or anything like that it was simply Google answering the answers
Many search results end up with organic search results when you were to ask it a question. These results are more detailed results and can be personalized as well. The next type of result is partial local results and Google sometimes mixes up the results with organic and local information. Google just thinks that you want local results but mixes the two up. Say for example you were to type in Pizza. Google is going to go based off your location and give you results from around the area. Google comes up with local results because it is certain your results are local and will have place page listings from Google Maps. How convenient right?
As I wrap this up, a key point I want to lay out is according to SEN keywords are the cornerstone of search engine optimization. Don't assume how people search for your product. Highly traffic doesn't automatically mean high profit. The last keywords used before purchase is usually the one that converts to sales. So I hope all of this was informational. See you guys next time.
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