It is all about the power of SMarketing otherwise known as Sales + Marketing. Hubspot defines the term as, "The process of aligning the sales and marketing teams around common goals within a business or organization focused on improving revenue." SMarketing is critical to Inbound success and 87% of the terms sales and marketing use to describe each other are negative. Sales is often describes simple minded, incompetent, and lazy. Marketing is said to be arts and crafts or irrelevant. So companies with strong Marketing and Sales have 20% more annual revenue growth. A happy team makes a happy team is what I think of. If you are able to have both teams work together and understand one other will help the company and can help string along ideas. Also are both teams rewarded the same because the last thing you need is to have your team fall apart because everyone isn't treated the same way.
One good practice for good SMarketing is getting on the same page by having both teams have the same goal. It should include a marketing pipeline and a sales quota. When both Marketing and Sales Teams have a understanding and have the same goal is when you start to be successful. Everything in marketing always goes back to your buyers and alignment around your personas helps you solve for those personas. Going through the buyers journey will help you along the way. This section had tons of information and if your interested for more visit Hubspot Academy.
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