Why is customer delight so important? According to the Inbound Methodology customers will be promoters of your business and will help you get more business. It all goes back to trust and building your trust from the beginning is going to delighting your customers. The 3 Pillars of delight to follow is helping your customer achieving the goal, solving the problem, and exceeding expectations. Everybody of the team needs to understand that customer service is everything and providing the best for your customers is going to make them want to come back and even tell their friends about your company. It is said that 65% of customers cut ties with brands with a single poor customer service experience. Your customers are everything so providing them with what they need and overall helping them is going to promote your business. Working in retail has given me the experience of helping customers and providing them with exceptional customer service. Building relationships with your customers brings them back to shop.
So how do you delight your customers? Build trust throughout the whole process not just the beginning you need to allow your customer to see how your always there to help them. You also need to be innovative and teach your team to always innovate and providing your customers with solutions. You also want to have communication and being personal is better than being impersonal. Lastly you want to educate your customers. Managers should take the time helping their team educate customers. It is not ones job to teach customers its everyone. A customers experience is based off their experience so having a delighted experience is going to build a long lasting customer.
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