Social Media has had such a great impact on society today. We use social media everyday and some of us are on it for hours. Also, social media has a lot of influence on today's lives including businesses, statistics show 80% of marketers and 60% of sales professionals found qualified leads on social media sites.The question that business owners ask is whether they should use social media in their business or just pass. Hubspot states, "66% Of marketers saw an increase in leads from social media after spending just six hours per week on their social channels."
In order to have social media benefit you and your business you need to figure out how you can use social media effectively. It's just like a research paper and what is the first thing you need to do before you start writing you ask? Conduct research! Then you are able to write and gather feedback.In the research stage we have social monitoring. It should be used during the research stage of developing a social media strategy. This stages also helps develop your buyer personas. Hubspot states the next stage is, "Social Publishing which is the writing stage. This is where you post content across your social media platforms.
If you decide to use social media for your business you must optimize your social media profile. Make your company logo the profile picture. You want your customer to know who they are looking at. Also you want a clear and concise company description. Also provide the link to your company's site to your customer. You want to put all the information all out there for them. A good idea to execute is to be sure to use 140 characters or less and include a link and an image on twitter. It will grab your audience especially if have relevant content. As far as Facebook you want to be sure to use less than 250 characters and showcase your brand’s personality. The best thing you can do in order to be successful is to publish your content on a regular basis.
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