Week 6: Enticing Clicks with Calls-to-Action (MKTG 348)

Hey guys!

So for week 6, we are learning all about calls-to-action. You may be wondering what is a call-to-action (CTA). Well it is button that promotes an offer and links to a landing page. It pretty much kicks off the conversion process. So below is a photo on Hubspot Academy which goes through the process. As you can see the first image is your call to action which in this case is a member engagement free e-book with a link below stating read now and the next image is your landing page and it has information about the product and by entering some information you will be able to get your very own. The last page is the thank you page. The main idea was that you had a button to click with an offer that interest you and links to that landing page.

If you were interested in making your own CTA's then, a good idea is to make it action-oriented. You are trying to make this very simple for your customers by telling them exactly what you want them to do. In the image above see how easy their call to action was. It said to read now or another exaple is when you see one that says download the free guide now. It was simple and didn't confuse your customers. So  download is your action oriented verb. Next, you are going to want them to include keywords consistent with the offer and landing page. This process helps customers understand what they are going to get. You need to make your call-to-actions stand out. Why not make it interesting and you want your customer to click on it. You also want to use strong and appropriate page placement. You want to have it uniform with the content on the page. Don't make it look like it doesn't fit in with the webpage you want to make it look like it belongs there. Lastly, you want to test changes and analyze their results. So instead of having your CTA one color change it and see if it makes a difference and gets you more clicks.

There are so many ways to make effective CTA's you just need to be able to have it stand out and know there is always room for change. You need to be able to accept that in order to be successful you need to be able to change when needed to. So guys I felt this one had a lot of information to grasp however it was very interesting. See you guys in week 7!