So on Hubspot we are discussing the craft of blogging. Blogging is a place to regularly publish and promote new
content related to your business and industry through a blog. One way to make your blog stand out is picking a topic and title related to educational content, and answer questions that people want the answers to. When trying to pick a topic you should create a list of brainstorm ideas. The best way to have people acknowledge your blog is to use words that your personas would use when searching for your page. A good idea is to include a long tail keyword in the title and also shorten the title keyword to 60 characters in the search results.
One thing I read about is to use white space so your audience is able to focus on the content your trying to share and focus less on the background. Another thing to remember is to keep your site clean and organized. Use bullet points and headers to break up some of the information. One thing I always know is if I go on to a website to gather information and it's cluttered or lacking format it scares me away so keep your site to the point and organized. Also the one thing about blogging I have learned is if you are able to convey your message and have content that the industry is currently looking for then you will get more followers.
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