So the next video we went through on Hubspot was all about content. The first thing you must ask yourself is what is content? When we refer to content we are trying to deliver a message to our visitors, leads, commuters, customers, and promoters. You are able to deliver the message by blog, email, landing pages, and social media. Without content you have nothing to deliver. Without content the internet would be empty.
Since, everybody wants to have the best content out there the best type of content is "remarkable content". Remarkable content is what makes people want to read, share, and come back for more main factor physical space. Also your content must have a purpose. What will be the purpose of your website? You need to determine the purpose then you will be able to determine the format. When choosing a format there are case studies, reports, websites, and etc. You need to focus on your buyer personas and where they are on the buyer journey. Your buyer persona is going to be your idea customer and the buyer journey has 3 steps, awareness, consideration and decision. The better you know your ideal customer then you will be able to make your own buyer persona and figure out where they are on the buyer journey.
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